Today, you can learn where a person went to school, who they hang out with on the weekend, and what they are passionate about before you even meet them. Employers can too. According to a CareerBuilder survey, 70% of employers conduct social media research during the hiring process.
While social media was once used exclusively for keeping in touch with close connections, many sites now act doubly as an informal job interview. Do not feel that you need to switch all of your accounts to private, because social media also has the potential to drive your career. More and more often, recruiters and hiring managers are turning to social media to find their next great hire. Plus, staying connected with your current and former colleagues can help you find potential job leads and other potential career opportunities.
With all of your personal and professional information easily accessed, maintaining a consistent, up to date, and positive social media presence should be one of your priorities in early 2019. Be sure to conduct a thorough refresh of your accounts on all of your professional networking sites.
LinkedIn is the world’s largest professional network and is an essential career development tool. The platform has a number of useful features, including recommendations, profile search, skill endorsements, job search, blog writing, link sharing, and more.
You should note that while the job search section is a LinkedIn feature, the platform works best if used as a career management tool prior to a job search. Be sure to engage regularly with the platform by:
Facebook has continued to be the most popular and global social networking platform, and is currently used by 68% of U.S. adults. Previously, the platform was used only for personal connections, such as family and former classmates. However, Facebook should have a role in your online professional presence. Its advanced algorithms and large audience have made Facebook the professional network of choice for many high-level business people, including former Hewlett Packard CEO Meg Whitman and T-Mobile CEO John Legere.
You can use the platform to:
Twitter is one of the strongest virtual networking tools. Many professionals and brands choose the platform to showcase their work and business because of its accessible audience. In the laid back atmosphere of Twitter, you can create professional connections from simple conversation. Twitter can be instrumental in taking your personal brand to the masses because it gives you the ability to participate in global conversation about industry and cultural developments in real time.
Here is how to make the most of your Twitter handle:
With such important online tools at your disposal, it can feel too overwhelming to start building your professional online presence. However, there are foolproof ways to ensure your brand’s success on social media. Here are some general guidelines to follow across all of your accounts:
Do you need assistance crafting your online personal brand in the New Year? We offer social media branding and LinkedIn assessments for both new and experienced social media users. Reach out to email@example.com to learn how we can help you gain more exposure to hiring managers, recruiters, and professional connections.
Belosic, Jim. October 20th, 2015. The Muse. “5 Easy Ways You Can Boost Your Social Media Presence and Make Yourself Look More Credible.” https://www.themuse.com/advice/5-easy-ways-you-can-boost-your-social-media-presence-and-make-yourself-look-more-credible
Boutselis, Pamme. November 30, 2016. Southern New Hampshire University. “Professional Social Networking Through LinkedIn and Twitter.” https://www.snhu.edu/about-us/newsroom/2016/11/professional-social-networking
CareerBuilder. August 9, 2018. CISION PR Newswire. “More Than Half of Employers Have …” https://www.prnewswire.com/news-releases/more-than-half-of-employers-have-found-content-on-social-media-that-caused-them-not-to-hire-a-candidate-according-to-recent-careerbuilder-survey-300694437.html
Doyle, Alison. November 29, 2018. The Balance Careers. “Should You Use Facebook for Professional Networking?” https://www.thebalancecareers.com/should-you-use-facebook-for-professional-networking-2062587
Gelber, Mack. N.D. Monster Worldwide. “8 ways to make your social media profile an employer magnet.” https://www.monster.com/career-advice/article/social-media-tips-job-search
Hall, John. December 14, 2018. LinkedIn. “The #1 Thing You Must Do Before You Turn In A Resume in 2019.” https://www.linkedin.com/pulse/1-thing-you-must-do-before-turn-resume-2019-john-hall/
HG.org. January 2019. “Can You Get Fired for What You Post on Social Media?” https://www.hg.org/legal-articles/can-you-get-fired-for-what-you-post-on-social-media-37948
Sreenivasan, Sree. November 9, 2017. New York Times Business. “How to Use Social Media in Your Career.” https://www.nytimes.com/guides/business/social-media-for-career-and-business